FreeFlow join forces with Advanced MP for an intelligent single source solution

San Jose, California, October 4, 2010 – FreeFlow, the world’s leading provider of alternative channel solutions for consumer electronics companies and Advanced MP Technology, Inc., the leading global full-service distributor of electronic components, this week announced a global strategic alliance. They’ve joined forces to provide inventory solutions for their customers, covering everything from components to finished goods. The alliance formally recognizes FreeFlow’s expertise in providing alternative finished goods channel solutions to global manufacturers and Advanced MP’s understanding of production challenges from factory shortages to surpluses, combining the strengths of both companies to offer significant added value to their customers.

The go-to-market strategy for the FreeFlow and Advanced MP alliance targets global consumer electronics’ original equipment from manufacturers, identifying the stakeholders in sales, the supply chain and finance, who are responsible for overall product life-cycle profitability. For these executives, the combined solution of FreeFlow and Advanced MP provides a single source for surpluses, from components to finished goods. And the cumulative market expertise of the two companies ensures top margin retention in secondary markets.

Adding value to each other’s customer offering

“With the depth and breadth of our installed base in surplus solutions for consumer electronics companies, we are thrilled to have the component expertise that Advanced MP Technology brings to our asset recovery solution,” remarked John Kenny, FreeFlow President. “FreeFlow’s customers are Global 2000 manufacturers who desire the broadest service offering from the fewest number of suppliers. Together, FreeFlow and Advanced MP form a single-vendor solution addressing every manufacturer’s excess inventory problem from the top of the bill of material to the bottom.”

“Advanced MP Technology has received an enormously positive response from our customers for the supply chain services that we offer. We have been a pioneer in component asset recovery and strive to be forward thinking and proactive in responding to our customers’ needs,” stated Daniel Karatosic, Inventory Asset Management Director. “We embrace our new partnership with FreeFlow as a compelling addition to our service offering and our strategic customers will appreciate the increased scope FreeFlow brings to our supply chain and procurement solutions.”

FreeFlow has proven to be a successful partner by addressing its clients’ needs to build secure alternative channels for surplus goods. Slow-moving, aging or end-of-life finished goods as well as consumer returns sold as-is, or refurbished, represents a multi-million dollar market for FreeFlow’s Global 2000 customers.


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